Today, I’d like to discuss the various types of support staff you require and why they are essential. There are three key roles that must be filled to set your business up for success: The Technician The Manager The Entrepreneur All of these roles need to be played simultaneously by different people with… Continue reading Gather the Troops
We are going to embark on a journey through the world of e-myths, where we will debunk them to help you avoid falling into the e-myth trap. First, let’s take a minute to talk about what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with:… Continue reading Are You Aiding & Abetting E-Myths?
We’re going to explore the five essential keys to a successful and reusable marketing campaign launch. Once you have mastered these basics, you can apply them repeatedly. The 5 essential keys are: Define your Unique Selling Proposition (USP) Put an Effective Sales Offer to Work Avoid the Marketing Pitfalls Use a World-Class Marketing Perspective… Continue reading Put Them in a Trance
Did you know that 77% of businesses report that leadership is lacking? Leadership is a complex, challenging journey that requires a specific set of skills, a clear vision, and a resilient mindset. However, even the most accomplished leaders can stumble, often falling into pitfalls that could have been easily avoided. Being aware of these potential… Continue reading The Common Pitfalls That Trap Business Leaders—And How to Avoid Them
Today, we’ll take a look at how the kings of industry wine, dine, and otherwise cajole prospects. Most successful professionals use a series of information-based ads that evoke emotions and include a call to action. These are much more effective than standard company branding advertisements. The same principles that go into creating a high-impact… Continue reading Do It Like the Big Dawgs!