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In the last post, we discussed the first three of the 7 specific areas to consider in your franchise prototype process.
Here are all seven again:
  • Primary Aim
  • Strategic Objectives
  • Organizational Strategy
  • Management Strategy
  • People Strategy
  • Marketing Strategy
  • Systems Strategy

These 7 areas will fine tune your plan for the ultimate level of success. Today we are going to cover the last four.


Think of constructing your business model like planting a tree. At first, it’s so small and weak that you may wonder if it will make it through the night. However, by continually watering, fertilizing, and nurturing it, your ideas will grow the trunk, and each of these strategies will extend out like the branches of a strong tree. Finding the perfect support staff, employees, vendors/suppliers, and other relationships will help your tree flourish with leaves and flowers.


Management Strategy

The way you structure your management team is not only essential for your growth but also for the happiness of your employees and, ultimately, your customers/clients. This strategy is results-oriented and depends on the system in place rather than solely on the people.


In short, a management strategy comprises a set of standards that include goals, rules, a mission statement, and other tangible elements. These standards guide your employees on how to act, provide your management with direction on growing your business, and inform your customers/clients about what to expect.


These should align perfectly with your business goals.


Employee Appreciation

You need to create a people strategy that communicates your appreciation for your employees’ job performance and dedication to your business. They should also grasp the ‘why’ behind specific tasks, fostering a personal connection to their work, which ultimately results in increased productivity and a more content workplace.

There are a number of strategies you can use to keep it interested at “the office”:
  • Performance Incentive Programs
  • Contests that reward high performance
  • Employee of the Month
  • Performance/Holiday Bonuses

Here are some ideas you can consider. One effective way to show appreciation to your employees is by holding a meeting and asking them about their preferred rewards. Take some time to think about it and implement the best strategy. Keep it fresh by occasionally changing the reward strategy to keep your employees engaged. When they become accustomed to a certain reward, it’s time for a whole new approach.


You should establish a sense of community within your company, fostering support, appreciation, and respect. The more at home an employee feels, the better their performance and their level of loyalty will be.


Marketing Strategy

Marketing is essential for the success of any business, but it must also work cohesively with your other strategies. Two major pillars of a successful marketing strategy are the demographic and psychographic profiles of your customers.


Psychographics reveal what your customers are most likely to buy, while demographics identify who they are, helping you understand why they purchase specific items. Without this information, the quality of your business prototype becomes irrelevant.


Systems Strategy

There are three types of systems in every business:
  • Hard Systems
  • Soft Systems
  • Information Systems

Hard systems refer to inanimate systems or systems without ‘life,’ while soft systems encompass living or potentially living systems. Information systems encompass everything else, including customer data, product information, and financial data – anything involving data and numbers.


Among the three systems, the most crucial is the soft systems, as it encompasses the sales systems your business employs. In your sales system, two keys to success are structure, which pertains to what you sell, and substance, which relates to how you sell it.


All three systems are vital for your business’s success, each with its distinct role. However, they must work together to achieve the desired results. This principle applies to your entire business development program.


I’d like to take a moment to recap the ideas we covered in the business development lessons.

An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with:
  • Desire
  • Some Capital
  • Projected a Targeted Profit
There are essentially three key roles that need to be filled to set your business up for success:
  • The Technician
  • The Manager
  • The Entrepreneur
The four different stages of a business life cycle are:
  • Infancy
  • Adolescence
  • Growing Pains
  • Maturity
There are a few things we are going to talk about:
  • Business Format Franchise
  • The Franchise Prototype
  • Franchise Prototype Standards
There are three main areas of business development:
  • Innovation
  • Quantification
  • Orchestration
7 specific areas you need to consider in your franchise prototype process. Here are all seven again:
  • Primary Aim
  • Strategic Objectives
  • Organizational Strategy
  • Management Strategy
  • People Strategy
  • Marketing Strategy
  • Systems Strategy

We can assist you in addressing these areas, giving your business a jumpstart that puts you ahead of your competition from the beginning. Utilize our FREE test drive to work with one of our coaches and access a wealth of tools and resources.

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Your time management is crucial to the success of your life and business.  If you had more time, what would you do more of?  If you had more energy, how much more could you get done in a day?  We teach you how to manage your time and energy in such a way that you can gain as much as 40% of your time back into your life.  What kind of difference would that make for you?  If you need more time, reach out to us for a free consult.


If you could increase the productivity of your employees by as much as 40% would it change your profitability as a company? Engaged and happy employees are a crucial part of your company but most often employers don’t look at the financial impact this has on their organization. A healthy team makes a world of difference for you in your organization. If you have high turnover, internal bickering or clients who are complaining, call in a coach to assist with your employee engagement.


True leaders are hard to find in this day and age.  Could your leaders be better at leading?  Do you ever have communication breakdown within your organization?  We work with the business leaders, management and influencers inside your company.  We help inspire them to live true leadership in work and home.  If you have turnover in your company, or if you have fighting and bickering amongst your employees, pull in a coach to help uncover the problem and create positive relationships inside your company.


Sales results are the fastest way to turn around cash flow in your life and in your business. Too often sales people don’t know the key behaviors that they need to track in order to create the success they are after. There are two key areas that are crucial to sales success.


  • Generating leads
  • Converting the leads to customers


True sales results create more time and freedom in your life. As you track your sales behaviors, you will see momentum and your productivity increase. As your productivity ur pipeline will fill up.


Most business owners don’t know where their marketing dollars go. They don’t track the numbers. Sometimes it’s because they don’t have time, sometimes they just don’t know which numbers are crucial for their marketing success. We build a tool that contains the marketing metrics that are crucial for you and we track the results. After we have begun to track our results, we modify our strategies and tactics to match what marketing vehicles are the most successful. Your marketing should generate business for you. Through coaching, focus groups, customer surveys and employee questionnaires, we can assess where your brand is, where it should be compared to your competitors and your plan of action to get there.


What is that one thing keeping you from going to the next level in your life? Do you know what it is? Most people don’t. They have tunnel vision. They don’t have clarity of the big picture. They don’t know what their life calling is. They know they want to leave a legacy that spans many decades of time, but they don’t know what they could do that would actually achieve this. All of these things keep us from our true destiny. In life coaching we look at the behavioral, emotional, mental and physical elements that are keeping you from going to the next level. We help you see your greatest faults, your biggest strengths and how you can leverage them to create momentum. Life coaching can create massive change in short periods of time and can sustain it through ongoing accountability.


If you’d like to learn more about our life coaching platform and how you could change the course of your life.


What is truly holding your business back from going to the next level? Is it you? Is it your sales? Your processes? Your team? Your cash flow or profit?


Business Coaching helps you look at five key aspects of your business:


  • Business Development – marketing & sales. Learn what methods people are using to grow their business the fastest. Discover how to get real ROI on your marketing dollars. Learn how to sell without having to be a “salesman”.
  • Infrastructure – systems, processes and your team. Learn how to build the business to run itself. Learn how to use technology in ways that create more time or money for you. Learn how to build a solid team of people that want to work with you for life.
  • Production – where you provide the deliverables of your product or service. How can you do things bigger, better and faster for your customers? What things hold you back from a true customer experience?
  • Customer Service – Finding the right customers and keeping them
  • Metrics – What numbers tell you the most about how your business is being successful? What numbers give you clarity on potential risks?


Business coaches know the questions to ask to find the metrics that are important to you. They can help you find risks. They help you see problems. They know how to take a business to the next level. They can help you find how you are getting in the way of your own business. They help you see what you don’t know even when you don’t know it. They see the common patterns that we all make in our businesses. Not only are they aware of the greatest things holding you back, they know how to create action that will create lasting and sustainable results.


A good business coach should be able to pay for themselves within 6 months of you hiring them.