Today’s lesson will focus on how Word of Mouth (WOM) messages are delivered and what you can do to influence those messages.
There are essentially 3 methods of WOM:
When experts are discussing your products and/or services you will most likely receive a noticeable increase in sales and new customers, so obviously this is one of the best things that can happen. You can also facilitate this outcome through offering free products to experts for them to review.
Expert opinions can also bring about new ideas that fuel new products, services and operating systems within your company. If you take the time to change or cultivate the opinions of even a small group of experts, your business has the potential to expand dramatically.
There is a standard WOM delivery system that, in most cases, takes a few years, but you have the ability to speed this up into only a few weeks. The standard system is:
It’s pertinent to be aware of exactly who is promoting your products and/or services. Take the time to find out who they are and reward them appropriately. While you may already have a customer service system for filing complaints, it is unlikely that you also have one for compiling praise. However, if you take the time to show these people your appreciation, they will be the ones that will continue to promote your products and/or services all the way to the top.
Some of the ways you can show your appreciation for the promoters of your products and/or services are:
There are many things you can offer your biggest fans to further spread the word about your products and/or services.
Conventional media has been around forever and while it can still be effective, it has lost a bit of its appeal over the last few years for the following reasons:
While the above is all true, there are ways you can make conventional media work for your business. For the information to be effective, it needs to be presented in the right sequence, come from the right sources, be relevant to the target customer, be credible, and be delivered at the right time in the medium.
Now we are going to switch gears a bit and look at the two phases of the product adoption cycle. Traditional media is great for taking you through the information stage where you are able to offer the required information to your potential customers, but it is not ideal for measuring the results of those efforts.
Without results of your efforts, you will not be able to fine tune your marketing and as a result could easily miss the mark and lose potential customers, not to mention waste a whole lot of money. Once a consumer has the information they need to make a purchase, they will go through a verification process as they analyze whether or not the purchase was a favorable one. They generally will get their information through:
You can accelerate this process by:
Once you have the ability and can work through these concepts, you will be better able to target your customers. If you need help with any of this along the way, please don’t hesitate to reach out to me for assistance.
Your time management is crucial to the success of your life and business. If you had more time, what would you do more of? If you had more energy, how much more could you get done in a day? We teach you how to manage your time and energy in such a way that you can gain as much as 40% of your time back into your life. What kind of difference would that make for you? If you need more time, reach out to us for a free consult.
If you could increase the productivity of your employees by as much as 40% would it change your profitability as a company? Engaged and happy employees are a crucial part of your company but most often employers don’t look at the financial impact this has on their organization. A healthy team makes a world of difference for you in your organization. If you have high turnover, internal bickering or clients who are complaining, call in a coach to assist with your employee engagement.
True leaders are hard to find in this day and age. Could your leaders be better at leading? Do you ever have communication breakdown within your organization? We work with the business leaders, management and influencers inside your company. We help inspire them to live true leadership in work and home. If you have turnover in your company, or if you have fighting and bickering amongst your employees, pull in a coach to help uncover the problem and create positive relationships inside your company.
Sales results are the fastest way to turn around cash flow in your life and in your business. Too often sales people don’t know the key behaviors that they need to track in order to create the success they are after. There are two key areas that are crucial to sales success.
True sales results create more time and freedom in your life. As you track your sales behaviors, you will see momentum and your productivity increase. As your productivity ur pipeline will fill up.
Most business owners don’t know where their marketing dollars go. They don’t track the numbers. Sometimes it’s because they don’t have time, sometimes they just don’t know which numbers are crucial for their marketing success. We build a tool that contains the marketing metrics that are crucial for you and we track the results. After we have begun to track our results, we modify our strategies and tactics to match what marketing vehicles are the most successful. Your marketing should generate business for you. Through coaching, focus groups, customer surveys and employee questionnaires, we can assess where your brand is, where it should be compared to your competitors and your plan of action to get there.
What is that one thing keeping you from going to the next level in your life? Do you know what it is? Most people don’t. They have tunnel vision. They don’t have clarity of the big picture. They don’t know what their life calling is. They know they want to leave a legacy that spans many decades of time, but they don’t know what they could do that would actually achieve this. All of these things keep us from our true destiny. In life coaching we look at the behavioral, emotional, mental and physical elements that are keeping you from going to the next level. We help you see your greatest faults, your biggest strengths and how you can leverage them to create momentum. Life coaching can create massive change in short periods of time and can sustain it through ongoing accountability.
If you’d like to learn more about our life coaching platform and how you could change the course of your life.
What is truly holding your business back from going to the next level? Is it you? Is it your sales? Your processes? Your team? Your cash flow or profit?
Business Coaching helps you look at five key aspects of your business:
Business coaches know the questions to ask to find the metrics that are important to you. They can help you find risks. They help you see problems. They know how to take a business to the next level. They can help you find how you are getting in the way of your own business. They help you see what you don’t know even when you don’t know it. They see the common patterns that we all make in our businesses. Not only are they aware of the greatest things holding you back, they know how to create action that will create lasting and sustainable results.
A good business coach should be able to pay for themselves within 6 months of you hiring them.