Today, we’re going to talk about how to harness the power of word of mouth, including the six-step process to success and the 30 (that’s right, I said 30) ways to leverage the power of WOM. So, let’s get started!
The Decision Maker Matrix is based on years of trial and error by George Silverman. Essentially, it charts two different concerns you may come across when working with different adopters and putting together a decision process for each one.
Experts can come in many forms, and all their opinions should be taken into consideration when putting together a WOM campaign.
These venues are a perfect opportunity to gather information. People who attend these types of events are used to giving feedback, so you can use a survey or other method to collect information you can look over later.
The concept of “canned” word of mouth is using hardware and online products to get feedback and offer information at the same time.
As we’ve talked about before, a referral program can help with a variety of things in building your business. By using some of the following tactics and opportunities, you can find out exactly what you need to do to generate positive word of mouth.
The concept of “new” media is the use of up-and-coming media sources and opportunities to get the word out about your products and services and listen for feedback about them.
Using traditional media is a great way to get feedback. These are still considered mainstream ways of interacting with the public and consumers.
As you can see, there are tons of ideas you can work with to increase your level of positive word-of-mouth marketing. If you need help with any of this, please try our FREE test drive to access our exclusive resources that can help you put this whole thing together.
Your time management is crucial to the success of your life and business. If you had more time, what would you do more of? If you had more energy, how much more could you get done in a day? We teach you how to manage your time and energy in such a way that you can gain as much as 40% of your time back into your life. What kind of difference would that make for you? If you need more time, reach out to us for a free consult.
If you could increase the productivity of your employees by as much as 40% would it change your profitability as a company? Engaged and happy employees are a crucial part of your company but most often employers don’t look at the financial impact this has on their organization. A healthy team makes a world of difference for you in your organization. If you have high turnover, internal bickering or clients who are complaining, call in a coach to assist with your employee engagement.
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Sales results are the fastest way to turn around cash flow in your life and in your business. Too often sales people don’t know the key behaviors that they need to track in order to create the success they are after. There are two key areas that are crucial to sales success.
True sales results create more time and freedom in your life. As you track your sales behaviors, you will see momentum and your productivity increase. As your productivity ur pipeline will fill up.
Most business owners don’t know where their marketing dollars go. They don’t track the numbers. Sometimes it’s because they don’t have time, sometimes they just don’t know which numbers are crucial for their marketing success. We build a tool that contains the marketing metrics that are crucial for you and we track the results. After we have begun to track our results, we modify our strategies and tactics to match what marketing vehicles are the most successful. Your marketing should generate business for you. Through coaching, focus groups, customer surveys and employee questionnaires, we can assess where your brand is, where it should be compared to your competitors and your plan of action to get there.
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What is truly holding your business back from going to the next level? Is it you? Is it your sales? Your processes? Your team? Your cash flow or profit?
Business Coaching helps you look at five key aspects of your business:
Business coaches know the questions to ask to find the metrics that are important to you. They can help you find risks. They help you see problems. They know how to take a business to the next level. They can help you find how you are getting in the way of your own business. They help you see what you don’t know even when you don’t know it. They see the common patterns that we all make in our businesses. Not only are they aware of the greatest things holding you back, they know how to create action that will create lasting and sustainable results.
A good business coach should be able to pay for themselves within 6 months of you hiring them.