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Today, we’ll talk about shameless self-promotion. That’s right, I said it! When you want to grow your business, you can’t be afraid of self-promotion. Self-promotion comes in many forms, and you can use various tactics to get your name out there. Look at politicians; they are experts at self-promotion, often in not so discreet ways. But seriously, consider some of the major superstars we all know, such as Dwayne “The Rock” Johnson, Donald Trump, Will Smith, and Michelle Obama, just to name a few.
We all self-promote. Did you raise your hand in class to show the teacher you knew the answer? Of course! That’s self-promotion. This is the kind of self-promotion we are talking about—doing it with dignity, class, and the knowledge to back it up. If you self-promote only to prove you don’t really know what you’re talking about, you’re going to lose business.
Natural self-promoters are the former, and I want to tell you about the three major traits they have and use to build themselves and their businesses.
You need to position yourself around people who can make a difference in your life. You need to do this frequently. Wake up every morning and ask yourself, “Who can I meet today who will make a difference in my success?” In fact, go a step further, write it in big, bold letters, and tape it on your bathroom mirror.
Also consider:
Who can help me meet my goals?
Is it a prospective customer/client? A colleague with contacts? An association with key members who may become prospects?
Don’t settle into interacting with the people who are the easiest to access. You need to reach outside your comfort zone, and there you will find a wealth of new connections that will bring you great success.
No, this doesn’t mean you need an Armani suit to bring in more business (though, let’s be honest – it wouldn’t hurt) ☺. What this really means is how are you different from your competitors and others in your industry? What makes you memorable with customers?
If you are meeting a lot of people, and they don’t remember you once you leave the room, you have a serious problem! This means you have an opportunity to present yourself in a more memorable way.
Maybe even your hairstyle (of course, now we’re back to the expensive suit, but it really works!).
You get the idea. There are lots of little ways you can work on making your image and business more successful. Also, consider how you sound on the phone and how you greet people at meetings or other events. Think about your 30-sec elevator speech.
You can’t say it once and leave it at that. Successful self-promoters say it as many times as they need until they get a response. Would you remember a commercial for Coca-Cola if you only saw it once? No! You see it over and over, and eventually, you head out to the store.
You also have to make multiple impressions on those you are networking with to build brand awareness. Repetition is in direct connection with positioning. Once you find people to network with, reach out and find hundreds more who can help in your success as well.
Your time management is crucial to the success of your life and business. If you had more time, what would you do more of? If you had more energy, how much more could you get done in a day? We teach you how to manage your time and energy in such a way that you can gain as much as 40% of your time back into your life. What kind of difference would that make for you? If you need more time, reach out to us for a free consult.
If you could increase the productivity of your employees by as much as 40% would it change your profitability as a company? Engaged and happy employees are a crucial part of your company but most often employers don’t look at the financial impact this has on their organization. A healthy team makes a world of difference for you in your organization. If you have high turnover, internal bickering or clients who are complaining, call in a coach to assist with your employee engagement.
True leaders are hard to find in this day and age. Could your leaders be better at leading? Do you ever have communication breakdown within your organization? We work with the business leaders, management and influencers inside your company. We help inspire them to live true leadership in work and home. If you have turnover in your company, or if you have fighting and bickering amongst your employees, pull in a coach to help uncover the problem and create positive relationships inside your company.
Sales results are the fastest way to turn around cash flow in your life and in your business. Too often sales people don’t know the key behaviors that they need to track in order to create the success they are after. There are two key areas that are crucial to sales success.
True sales results create more time and freedom in your life. As you track your sales behaviors, you will see momentum and your productivity increase. As your productivity ur pipeline will fill up.
Most business owners don’t know where their marketing dollars go. They don’t track the numbers. Sometimes it’s because they don’t have time, sometimes they just don’t know which numbers are crucial for their marketing success. We build a tool that contains the marketing metrics that are crucial for you and we track the results. After we have begun to track our results, we modify our strategies and tactics to match what marketing vehicles are the most successful. Your marketing should generate business for you. Through coaching, focus groups, customer surveys and employee questionnaires, we can assess where your brand is, where it should be compared to your competitors and your plan of action to get there.
What is that one thing keeping you from going to the next level in your life? Do you know what it is? Most people don’t. They have tunnel vision. They don’t have clarity of the big picture. They don’t know what their life calling is. They know they want to leave a legacy that spans many decades of time, but they don’t know what they could do that would actually achieve this. All of these things keep us from our true destiny. In life coaching we look at the behavioral, emotional, mental and physical elements that are keeping you from going to the next level. We help you see your greatest faults, your biggest strengths and how you can leverage them to create momentum. Life coaching can create massive change in short periods of time and can sustain it through ongoing accountability.
If you’d like to learn more about our life coaching platform and how you could change the course of your life.
What is truly holding your business back from going to the next level? Is it you? Is it your sales? Your processes? Your team? Your cash flow or profit?
Business Coaching helps you look at five key aspects of your business:
Business coaches know the questions to ask to find the metrics that are important to you. They can help you find risks. They help you see problems. They know how to take a business to the next level. They can help you find how you are getting in the way of your own business. They help you see what you don’t know even when you don’t know it. They see the common patterns that we all make in our businesses. Not only are they aware of the greatest things holding you back, they know how to create action that will create lasting and sustainable results.
A good business coach should be able to pay for themselves within 6 months of you hiring them.