Search & Implement

People tend to only remember the extraordinary. You need to ensure your ideas and marketing reflect the extraordinary. This doesn’t mean you have to have a product or service that is completely out of the norm, in fact, this could easily drive customers away. Rather, your product or service must be high quality and easily marketable, and then you work to market it as extraordinary and innovative.


As you research Word of Mouth (WOM), there are some questions you should be asking yourself along the way:


  • What are the users willing to tell the non-users?
  • Exactly how do your customers describe your product?
  • What are the non-users willing to ask the users?
  • What are the things they need to know, but are unwilling to ask?
  • What happens when these issues are raised?
  • Exactly what do your prospects have to know in order to trigger a purchase?
  • Exactly how do your customers answer the objections, concerns, and qualms of your prospects?
  • How do your customers persuade their friends to use your product?
  • How do your customers suggest they initially get to know or try your product?
  • What warnings, safeguards, tips, and suggestions do your customers provide to your prospects?
  • Are your sales messages, positioning, and important facts about your product reaching your target market and surviving WOM?
  • What messages do you need to inject into the marketplace in order to turn the tide in your favor and how will you deliver them?


There are two main reasons why WOM research is so important:


  1. To get the real impression and feedback from customers;
  2. To define the term WOM itself and the concept it creates.


There is a simple formula that can help you conduct your WOM research. It’s called the “2-2-2” model.


2-2-2- Model


What this formula breaks down to is:


  • 2 groups of customers;
  • 2 focus groups of prospects;
  • 2 mixed groups (enthusiasts & skeptics).


In each of these groups you need to ask the following questions:


  1. What would you tell a friend?
  2. How would you persuade a skeptic?
  3. What questions would you anticipate from a skeptic?
  4. How would you respond to their objections?


The best way to conduct these groups is via teleconference to ensure you will get a good variety of demographics for your customers and potential customers. A teleconference medium also allows people to feel safe and more at ease expressing their true feelings. These teleconferences should not be conducted by you, but by an independent party to avoid adding pressure to the situation.


We’re going to transition a bit and look at how to construct a WOM campaign. First, we’ll take a look at the essential ingredients required to put together a campaign. These ingredients are:


  • A superior product;
  • A way of reaching key influencers in your marketplace;
  • A cadre of experts willing to go to bat for you;
  • A substantial number of enthusiastic consumers;
  • A way of reaching the right prospects;
  • One or more compelling stories people will be eager to share to illustrate your product’s superiority;
  • A way to substantiate, prove, or endorse your claims and how the product will function;
  • A way for people to obtain a demo, sample, or free trial;
  • A way of reducing overall risk with an ironclad guarantee.


Once you have the above components solidified, you should consider the situations in which your company can benefit from a strong WOM program. Some of these situations include:


  • When there are credibility problems;
  • When there are breakthroughs;
  • When there are marginal improvements;
  • Where the product has to be tested in large numbers or over time;
  • Where there is high risk in trying the product;
  • With older or mature products that people tend to ignore even after they have been revitalized;
  • With unfair competitive practices such as fabricating stories about your product;
  • When there are governmental or other restrictions on what you may say or claim directly.


While most of the WOM tactics are positive for your WOM program, the following is a list of products that you should avoid using in this program:


  • Products where a seminar would not provide meaningful added value;
  • Products that can’t be tested and where there is no consensus among experts;
  • Products that are clearly inferior, without having a compensating superiority for similar products;
  • Products that are so personal or emotional that rational discussion is irrelevant to the decision;
  • Products where the decision value is so small (low price/low volume) the medium will not be cost-effective.


This concludes our post on WOM research and how to utilize that research when developing your WOM campaign. If you need help with your research and a plan to use the results of that research, please reach out to me for guidance.

Education Template


Your time management is crucial to the success of your life and business.  If you had more time, what would you do more of?  If you had more energy, how much more could you get done in a day?  We teach you how to manage your time and energy in such a way that you can gain as much as 40% of your time back into your life.  What kind of difference would that make for you?  If you need more time, reach out to us for a free consult.


If you could increase the productivity of your employees by as much as 40% would it change your profitability as a company? Engaged and happy employees are a crucial part of your company but most often employers don’t look at the financial impact this has on their organization. A healthy team makes a world of difference for you in your organization. If you have high turnover, internal bickering or clients who are complaining, call in a coach to assist with your employee engagement.


True leaders are hard to find in this day and age.  Could your leaders be better at leading?  Do you ever have communication breakdown within your organization?  We work with the business leaders, management and influencers inside your company.  We help inspire them to live true leadership in work and home.  If you have turnover in your company, or if you have fighting and bickering amongst your employees, pull in a coach to help uncover the problem and create positive relationships inside your company.


Sales results are the fastest way to turn around cash flow in your life and in your business. Too often sales people don’t know the key behaviors that they need to track in order to create the success they are after. There are two key areas that are crucial to sales success.


  • Generating leads
  • Converting the leads to customers


True sales results create more time and freedom in your life. As you track your sales behaviors, you will see momentum and your productivity increase. As your productivity ur pipeline will fill up.


Most business owners don’t know where their marketing dollars go. They don’t track the numbers. Sometimes it’s because they don’t have time, sometimes they just don’t know which numbers are crucial for their marketing success. We build a tool that contains the marketing metrics that are crucial for you and we track the results. After we have begun to track our results, we modify our strategies and tactics to match what marketing vehicles are the most successful. Your marketing should generate business for you. Through coaching, focus groups, customer surveys and employee questionnaires, we can assess where your brand is, where it should be compared to your competitors and your plan of action to get there.


What is that one thing keeping you from going to the next level in your life? Do you know what it is? Most people don’t. They have tunnel vision. They don’t have clarity of the big picture. They don’t know what their life calling is. They know they want to leave a legacy that spans many decades of time, but they don’t know what they could do that would actually achieve this. All of these things keep us from our true destiny. In life coaching we look at the behavioral, emotional, mental and physical elements that are keeping you from going to the next level. We help you see your greatest faults, your biggest strengths and how you can leverage them to create momentum. Life coaching can create massive change in short periods of time and can sustain it through ongoing accountability.


If you’d like to learn more about our life coaching platform and how you could change the course of your life.


What is truly holding your business back from going to the next level? Is it you? Is it your sales? Your processes? Your team? Your cash flow or profit?


Business Coaching helps you look at five key aspects of your business:


  • Business Development – marketing & sales. Learn what methods people are using to grow their business the fastest. Discover how to get real ROI on your marketing dollars. Learn how to sell without having to be a “salesman”.
  • Infrastructure – systems, processes and your team. Learn how to build the business to run itself. Learn how to use technology in ways that create more time or money for you. Learn how to build a solid team of people that want to work with you for life.
  • Production – where you provide the deliverables of your product or service. How can you do things bigger, better and faster for your customers? What things hold you back from a true customer experience?
  • Customer Service – Finding the right customers and keeping them
  • Metrics – What numbers tell you the most about how your business is being successful? What numbers give you clarity on potential risks?


Business coaches know the questions to ask to find the metrics that are important to you. They can help you find risks. They help you see problems. They know how to take a business to the next level. They can help you find how you are getting in the way of your own business. They help you see what you don’t know even when you don’t know it. They see the common patterns that we all make in our businesses. Not only are they aware of the greatest things holding you back, they know how to create action that will create lasting and sustainable results.


A good business coach should be able to pay for themselves within 6 months of you hiring them.