Today, you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word ‘telemarketing’ might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number!

Given the success of direct mail marketing and the widespread availability of computers, these tools can be harnessed to enhance your marketing efforts significantly. Telemarketing is most effective for high-priced, high-margin products and services.

Below, you’ll find the essential steps for creating a highly effective direct mail marketing program:

1. List all the benefits customers will receive from purchasing your products and services.
2. Pick the single most powerful benefit out of that list.
3. Create an attention-getting headline centered around that benefit. Remember to evoke emotions that fulfill desires related to youth, wealth, desirability, popularity, or success.
4. Craft a sales letter using the headline you’ve created to capture attention, deliver information, and inspire customers to take action.
5. Assemble supplementary items like a brochure, order form, reply envelope, or a note that encourages them to read the letter.
6. Rent or purchase a mailing list.
7. Compare the cost of mailing to the cost per order.
8. Continue to test and refine your direct mail marketing plan.

Direct mail marketing can help you reach a local or even nationwide target market by sending letters or postcards to attract new clientele and customers. Fine-tuning your marketing campaign will yield better results, thus reducing the overall cost of the campaign.

To be successful in telemarketing, you need to:

• Put together a plan so you know exactly what you want to accomplish during the call.
• Develop a list of topics to discuss and the questions you want to present around these topics.
• Input verbiage to check if you are calling at a convenient time.
• Include enough questions to maintain an engaging conversation without making it sound like an interrogation.
• Start with broad questions and narrow your focus as the conversation continues.
• Offer feedback to demonstrate your attentiveness and appreciation for their time.
• Do not insult their intelligence or manipulate them.
• Listen first, talk second.
• Be relaxed and conversational.

Telemarketing doesn’t have to be as traumatic as it’s often portrayed.

You can create an honest, personal, and effective telemarketing campaign that is both endearing and informative while accomplishing its goals. Consider how you would prefer to be treated during a marketing call. Ask your friends and family about their biggest grievances with telemarketing calls, and make a concerted effort to develop your plan in a more appealing manner.

“When selling by telephone, you have approximately thirty seconds to convince the customer to listen to you. You need an opening statement that captures their attention, conveys who you are, what you want and why the prospect should listen.” – Jay Abraham

It’s easy to see how direct mail marketing and telemarketing can have a positive impact on your business by attracting new customers and raising awareness about your products, services, and company branding. Our FREE test drive provides the resources and tools you need to navigate these processes and create the best possible marketing plan.