Blog: The 3 Dire Needs Of Every Business Leader

Dream with me for a moment, back to when you were a kid. You’re completely free on sunny fall afternoon swinging on a swing. Imagine your feet extending in front of you and your hands pulling hard on the chains as you stretch your toes to the clouds. Do you remember the exhilaration of the wind blowing over your face as you rushed higher and higher? As kids we were invincible. We could do anything. There were no dreams too big. And our fears certainly hinged around mom tapping on the kitchen window telling us NO to our next hairbrained idea. We hadn’t been tainted by the cold hard realities of the real world. Life was simple.


I have a story for you that shows how the motion of a swing directly relates to your success in business. By the end of our conversation today I will share with you a true life principle that applies to you right now and then I will share with you the three dire needs of every business leader.


Hi, I’m Karl Diffenderfer and I’m a Business & Life Coach teaching Business Leaders and Serial Entrepreneurs. I love to start, build, run and sell companies. I remember swinging on a swing very much like this as a 8 year old boy. Of course, I was always trying new things and one of those things was standing on a swing when it was barreling at breakneck speeds. I would swing as hard as I could and then quickly stand on the swing as it was moving. Well what’s next for an 8 year old boy standing on a swing traveling at high speeds. Jumping off, of course. It was like a catapult. I would soar through the air, higher than I had ever gone. Time stood still in that moment. I’ll never forget the day when this idea broke my arm.


As a business leader, you might feel stuck. Does your business run you? Do you feel like you are living out the definition of insanity: doing the same thing but expecting different results. Do you feel like you can’t stay focused on the important things? Does your business drag you every which way like a ship tossed in a storm? You can’t talk to your staff about your hard decisions, and they wouldn’t understand. So you have nowhere to turn.


So my story goes like this. I had successfully jumped off the swing so many times and had soared so high in the air. But what I didn’t realize was that if I tried to jump after the swing started it’s backward motion, my leap was going to cause the swing to push backwards faster and force my whole body twice as fast into the hard ground below at a roaring speed. You can imagine how the story ends… with a broken arm. It was a hard lesson to learn and painful. But I remember Mom and Dad let me have yogurt for dinner at 11pm that night when we arrived home from the hospital. They said I was very brave and I remember beaming with pride.


As a business leader you can be very much like this story on the swing. Sometimes you attempt to leap into a big decision at the right time, sometimes your leap is not timed perfectly and you fall hard. No matter where you are in the swinging motion of your decision, knowing when to leap is critical.

So I told you that every business leader has three dire needs. They are:
  1. Loyal Camaraderie
  2. Self Accomplishment
  3. Wisdom from Trusted Advisors

So let me ask you, if you were to rate yourself on a scale of zero to ten how would you say you are doing at moving towards self mastery in these needs? Do you have the right peers with consistent commitment and accountability that can pour the right questions and insights into your life? Do you need an outside perspective to help you make the best decisions?


If you think there is wisdom in the council of trusted advisors, then click the link below to try out one of our Impact Roundtables. It is 2 hours of your month that will guide you towards:



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Your time management is crucial to the success of your life and business.  If you had more time, what would you do more of?  If you had more energy, how much more could you get done in a day?  We teach you how to manage your time and energy in such a way that you can gain as much as 40% of your time back into your life.  What kind of difference would that make for you?  If you need more time, reach out to us for a free consult.


If you could increase the productivity of your employees by as much as 40% would it change your profitability as a company? Engaged and happy employees are a crucial part of your company but most often employers don’t look at the financial impact this has on their organization. A healthy team makes a world of difference for you in your organization. If you have high turnover, internal bickering or clients who are complaining, call in a coach to assist with your employee engagement.


True leaders are hard to find in this day and age.  Could your leaders be better at leading?  Do you ever have communication breakdown within your organization?  We work with the business leaders, management and influencers inside your company.  We help inspire them to live true leadership in work and home.  If you have turnover in your company, or if you have fighting and bickering amongst your employees, pull in a coach to help uncover the problem and create positive relationships inside your company.


Sales results are the fastest way to turn around cash flow in your life and in your business. Too often sales people don’t know the key behaviors that they need to track in order to create the success they are after. There are two key areas that are crucial to sales success.


  • Generating leads
  • Converting the leads to customers


True sales results create more time and freedom in your life. As you track your sales behaviors, you will see momentum and your productivity increase. As your productivity ur pipeline will fill up.


Most business owners don’t know where their marketing dollars go. They don’t track the numbers. Sometimes it’s because they don’t have time, sometimes they just don’t know which numbers are crucial for their marketing success. We build a tool that contains the marketing metrics that are crucial for you and we track the results. After we have begun to track our results, we modify our strategies and tactics to match what marketing vehicles are the most successful. Your marketing should generate business for you. Through coaching, focus groups, customer surveys and employee questionnaires, we can assess where your brand is, where it should be compared to your competitors and your plan of action to get there.


What is that one thing keeping you from going to the next level in your life? Do you know what it is? Most people don’t. They have tunnel vision. They don’t have clarity of the big picture. They don’t know what their life calling is. They know they want to leave a legacy that spans many decades of time, but they don’t know what they could do that would actually achieve this. All of these things keep us from our true destiny. In life coaching we look at the behavioral, emotional, mental and physical elements that are keeping you from going to the next level. We help you see your greatest faults, your biggest strengths and how you can leverage them to create momentum. Life coaching can create massive change in short periods of time and can sustain it through ongoing accountability.


If you’d like to learn more about our life coaching platform and how you could change the course of your life.


What is truly holding your business back from going to the next level? Is it you? Is it your sales? Your processes? Your team? Your cash flow or profit?


Business Coaching helps you look at five key aspects of your business:


  • Business Development – marketing & sales. Learn what methods people are using to grow their business the fastest. Discover how to get real ROI on your marketing dollars. Learn how to sell without having to be a “salesman”.
  • Infrastructure – systems, processes and your team. Learn how to build the business to run itself. Learn how to use technology in ways that create more time or money for you. Learn how to build a solid team of people that want to work with you for life.
  • Production – where you provide the deliverables of your product or service. How can you do things bigger, better and faster for your customers? What things hold you back from a true customer experience?
  • Customer Service – Finding the right customers and keeping them
  • Metrics – What numbers tell you the most about how your business is being successful? What numbers give you clarity on potential risks?


Business coaches know the questions to ask to find the metrics that are important to you. They can help you find risks. They help you see problems. They know how to take a business to the next level. They can help you find how you are getting in the way of your own business. They help you see what you don’t know even when you don’t know it. They see the common patterns that we all make in our businesses. Not only are they aware of the greatest things holding you back, they know how to create action that will create lasting and sustainable results.


A good business coach should be able to pay for themselves within 6 months of you hiring them.