Blog: The Secret To Setting Goals That Stick

Thomas Jefferson once said, “Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude.”


Hi, my name is Karl Diffenderfer. I believe that a self managing company creates freedom to live out your life purpose. This is the freedom I live in my own companies and now I help successful business leaders achieve the same freedom in their own businesses and lives.


As a Business & Life coach my job is to make sure that you have frequent paradigm shifts. That you see things you haven’t seen before. That you are challenged to move into a new and greater version of yourself. So… to get your creative juices flowing… here are a few questions that will begin you down the path of setting goals that are achievable….


What is the difference between a goal and a behavior?

How many goals should we have?

Is a goal truly a goal if we don’t achieve it?

If a goal is not achievable, wouldn’t that make it a dream?


As a young entrepreneur, my goals were dreams. Do you remember thinking you could conquer the world? That nothing could hold you back? Well, I was that same way. So I joined groups focused on setting goals. And every year I presented these elaborate plans in front of well esteemed leaders. And you know what? Every year I found myself only achieving about 10% of what I set out to do.


You’re not like that too are you? What I had to learn was that a goal really isn’t a goal if you don’t put your mind, self discipline and mastery of learning behind it.

Goals should be easy to understand, achievable and have a clear point of success.

A dream written down with a date becomes a goal, a goal broken down into steps becomes a plan, a plan backed by action (and self discipline) makes your dreams come true.

All that is fine and dandy, but means nothing without the key to setting successful goals. The answer lies behind these statistics.


The probability of completing a goal:

  • 10% ­ You hear an idea
  • 40% ­ when you decide you will do it
  • 50% ­ Plan how you will do it
  • 65% ­ commit to someone else that you will do it

    Now listen to this statistic, it is staggering…

  • You are 95% likely to achieve a goal if you have a scheduled meeting with the person who is going to hold you accountable to that goal

Do you have goals that you just aren’t getting done? Do you have dreams you wish you could pursue?


If you do, then click on the “get my free session” button on our website. I’d be happy to offer you a free coaching session even if we decide not to continue beyond that first session. During our time together I will pour into your life and help you put the action plan with the proper accountability in place. This will set you up to achieve success that you’re after.


What are you waiting for? What do you have to lose besides your time? I promise you, it will be life changing and time well spent.

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Your time management is crucial to the success of your life and business.  If you had more time, what would you do more of?  If you had more energy, how much more could you get done in a day?  We teach you how to manage your time and energy in such a way that you can gain as much as 40% of your time back into your life.  What kind of difference would that make for you?  If you need more time, reach out to us for a free consult.


If you could increase the productivity of your employees by as much as 40% would it change your profitability as a company? Engaged and happy employees are a crucial part of your company but most often employers don’t look at the financial impact this has on their organization. A healthy team makes a world of difference for you in your organization. If you have high turnover, internal bickering or clients who are complaining, call in a coach to assist with your employee engagement.


True leaders are hard to find in this day and age.  Could your leaders be better at leading?  Do you ever have communication breakdown within your organization?  We work with the business leaders, management and influencers inside your company.  We help inspire them to live true leadership in work and home.  If you have turnover in your company, or if you have fighting and bickering amongst your employees, pull in a coach to help uncover the problem and create positive relationships inside your company.


Sales results are the fastest way to turn around cash flow in your life and in your business. Too often sales people don’t know the key behaviors that they need to track in order to create the success they are after. There are two key areas that are crucial to sales success.


  • Generating leads
  • Converting the leads to customers


True sales results create more time and freedom in your life. As you track your sales behaviors, you will see momentum and your productivity increase. As your productivity ur pipeline will fill up.


Most business owners don’t know where their marketing dollars go. They don’t track the numbers. Sometimes it’s because they don’t have time, sometimes they just don’t know which numbers are crucial for their marketing success. We build a tool that contains the marketing metrics that are crucial for you and we track the results. After we have begun to track our results, we modify our strategies and tactics to match what marketing vehicles are the most successful. Your marketing should generate business for you. Through coaching, focus groups, customer surveys and employee questionnaires, we can assess where your brand is, where it should be compared to your competitors and your plan of action to get there.


What is that one thing keeping you from going to the next level in your life? Do you know what it is? Most people don’t. They have tunnel vision. They don’t have clarity of the big picture. They don’t know what their life calling is. They know they want to leave a legacy that spans many decades of time, but they don’t know what they could do that would actually achieve this. All of these things keep us from our true destiny. In life coaching we look at the behavioral, emotional, mental and physical elements that are keeping you from going to the next level. We help you see your greatest faults, your biggest strengths and how you can leverage them to create momentum. Life coaching can create massive change in short periods of time and can sustain it through ongoing accountability.


If you’d like to learn more about our life coaching platform and how you could change the course of your life.


What is truly holding your business back from going to the next level? Is it you? Is it your sales? Your processes? Your team? Your cash flow or profit?


Business Coaching helps you look at five key aspects of your business:


  • Business Development – marketing & sales. Learn what methods people are using to grow their business the fastest. Discover how to get real ROI on your marketing dollars. Learn how to sell without having to be a “salesman”.
  • Infrastructure – systems, processes and your team. Learn how to build the business to run itself. Learn how to use technology in ways that create more time or money for you. Learn how to build a solid team of people that want to work with you for life.
  • Production – where you provide the deliverables of your product or service. How can you do things bigger, better and faster for your customers? What things hold you back from a true customer experience?
  • Customer Service – Finding the right customers and keeping them
  • Metrics – What numbers tell you the most about how your business is being successful? What numbers give you clarity on potential risks?


Business coaches know the questions to ask to find the metrics that are important to you. They can help you find risks. They help you see problems. They know how to take a business to the next level. They can help you find how you are getting in the way of your own business. They help you see what you don’t know even when you don’t know it. They see the common patterns that we all make in our businesses. Not only are they aware of the greatest things holding you back, they know how to create action that will create lasting and sustainable results.


A good business coach should be able to pay for themselves within 6 months of you hiring them.